We are very proud to announce that Pyque is now a member of the 1% for the Planet movement. The principle? We will donate 1% of our global turnover to an association tackling environmental issues.
A global network supporting the environmental cause.
Created in 2001 by Craig Mathews and Yvon Chouinard, the association "1% for the Planet" brings together 2,500 philanthropic companies around the world, 460 of which are in France.
The association supports 6 main causes corresponding to the major environmental issues we face today: biodiversity, food, climate, natural spaces, pollution and water.
Support the fight against plastic in our oceans.
All of these issues speak to all of us, as individuals and as a company. But for us who are connected to the aquatic world, it seemed natural to support an association working for the conservation and reduction of plastic in our oceans.
How does saving the oceans concern us all?
- The oceans provide between 50% and 70% of the oxygen we breathe.
- They are a vital source of food, especially for the poorest countries.
- They represent a major global economy, necessary for millions of people.
And plastic threatens our oceans: if nothing changes, there will be more plastic than fish in 2050. We have therefore chosen to support The Sea Cleaners, a French association that educates future generations, protects biodiversity and collects plastic macro-waste from the oceans.
Our commitment to donate 1% of our turnover is an important act for us. But this does not absolve us of our other responsibilities as a fashion brand. We are not perfect but you can discover here what we put in place on a daily basis for a more reasonable and transparent fashion.
Yvain from Pyque.